Google Changes Paid Search Ad Layout for Tablets
Google announced a change in the layout for paid search ads optimized for tablets. This is in response to the growth in table usage over the past year and providing tablet users a better search...
View ArticleBehind the Scenes at Lever: Meet Chris Gilmartin
Chances are if you know Lever Interactive, you know, or know of, the founder and president Chris Gilmartin. He started Lever 5 years ago and has grown into a thriving agency. He brings his invaluable...
View ArticleHow to Succeed with Paid Search During the Holiday Season
For our retail clients, and probably many of yours, November and December are often the busiest months of year for online advertising. According to comScore, U.S. consumers have already spent upwards...
View ArticleGeo-targeting Essentials for Higher Education Paid Search
by Colleen Keilers – The cost of higher education paid search has gone up. Google reports CPCs have risen 16% across the category (Q4 2014). The market is only getting more competitive. So how do...
View ArticleLever Interactive – 2015 CIMA Star Awards Finalist
Lever Interactive was honored to have been one of three finalists in the category of Best Campaign Under $250k at last night’s 2015 CIMA Annual Star Awards, presented by the Chicago Interactive...
View ArticleBest Practices for Integrating Paid Search and Organic Search (SEO) Strategies
By Amanda Mayfield – One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive...
View ArticleGrowth Through Shopping Ads
By Eileen Buleza – There were three leading trends for Lever Interactive’s SEM clients in 2016: Social Mobile Shopping These three trends shaped our client discussions and strategy more than anything...
View Article5 Google Shopping Optimizations You Need To Be Leveraging
By Eileen Buleza – Google’s shopping ads are a huge part of the 2017 SEM strategies and budgets for many ecommerce companies. Since shopping campaigns are managed and optimized differently than...
View ArticleHow to Succeed with Paid Search During the Holiday Season
For our retail clients, and probably many of yours, November and December are often the busiest months of year for online advertising. According to comScore, U.S. consumers have already spent upwards...
View ArticleHow to Monitor PPC Campaigns During the Holidays
Although offices may close for the holidays, most PPC campaigns don’t stop running. So it is important to plan ahead for easy monitoring of your PPC initiatives during holiday vacations. Here are some...
View ArticleCase Study: Building Strong Non-Brand PPC Campaigns
An Online Marketing Case Study Client: A large, private university with multiple campuses across the United States. Challenge: Lever Interactive was hired to manage a university’s existing online...
View ArticleHow to Create a Successful B2B PPC Campaign
According to a recent poll, 95% of B2B marketers are focusing their efforts on SEO, while only 35% are involved in paid search advertising. Based on these findings, it seems like a great time to get a...
View ArticleGeo-targeting Essentials for Higher Education Paid Search
by Colleen Keilers – The cost of higher education paid search has gone up. Google reports CPCs have risen 16% across the category (Q4 2014). The market is only getting more competitive. So how do...
View ArticleLever Interactive – 2015 CIMA Star Awards Finalist
Lever Interactive was honored to have been one of three finalists in the category of Best Campaign Under $250k at last night’s 2015 CIMA Annual Star Awards, presented by the Chicago Interactive...
View ArticleExtended Text Ads: What We Learned in Beta
By Eileen Buleza and Amanda Mayfield Google made the official roll-out of extended text ad formats across all AdWords accounts, taking the much anticipated update out of beta. The full transition from...
View ArticleBest Practices for Integrating Paid Search and Organic Search (SEO) Strategies
By Amanda Mayfield – One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive...
View ArticleGrowth Through Shopping Ads
By Eileen Buleza – There were three leading trends for Lever Interactive’s SEM clients in 2016: Social Mobile Shopping These three trends shaped our client discussions and strategy more than anything...
View Article5 Google Shopping Optimizations You Need To Be Leveraging
By Eileen Buleza – Google’s shopping ads are a huge part of the 2017 SEM strategies and budgets for many ecommerce companies. Since shopping campaigns are managed and optimized differently than...
View ArticlePromotion Extensions vs. Promotional Ad Copy
Which do I use? by Tim Peyton – Promotion Extension Example For ecommerce marketing campaigns, deals and promotions are useful tools to drive new consumers and remain competitive throughout the year,...
View ArticleBuilding Effective Landing Pages to Make Your Paid Search Program Convert
When investing in paid search ads, most marketers focus on getting people to click on the ad. The click, however, is only the first step. The experience someone has after clicking on your ad can mean...
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